
#WriteLikeADuck
Welcome to #WriteLikeADuck, a tongue-in-beak blog spanning everything you ever wanted to know about messaging, branding and content creation…

Why your press releases aren’t working (and what to do about it)
Tired of your press releases being ignored by journalists? Here are some of the main reasons releases don’t get picked up, and how to make sure yours do.

Why reading children’s books could improve your content
Reading The Gruffalo to your little one for what seems like the millionth night in a row may feel like a chore, but fear not! It’s actually making you a better writer…

The secret recipe to a successful SME marketing campaign
If you’re struggling to cook up new business, check out our list of ingredients for a Michelin-star marketing campaign.

Duck vs Machine: We took on AI and this is what we found
Ever used AI tools to write for you? We asked our followers to choose between human- and machine-generated content, and this is what they preferred…